Ecoplanet has designed and manufactured the Officially Licensed FIFA World Cup 2026™ reusable bags for Grupo de Tiendas Asociadas (GTA), one of Guatemala's leading supermarket groups. The exclusive collection is now available at Super del Barrio, Supermercados SUMA and Mi Super Fresh stores across the country.

The reusable bags combine eye-catching design, everyday functionality and sustainability, giving consumers a practical keepsake inspired by one of the world's most celebrated sporting events.

For Ecoplanet, the project reflects the company's belief that packaging can do more than carry purchases—it can strengthen brand identity, create memorable customer experiences and encourage more responsible consumption.

Developed and manufactured entirely in Guatemala, the collection represents a significant milestone for Ecoplanet and highlights the country's growing capabilities in producing innovative, high-quality products for internationally recognized brands and licensed programs.

A Collaborative Development Process

Ecoplanet partnered closely with GTA throughout the development process to create a collection that captures the excitement of the FIFA World Cup 2026™ while delivering the durability and functionality expected from reusable shopping bags.

Every detail was carefully considered to create a product that serves not only as a practical shopping bag but also as a collectible souvenir for football fans.

Designed for Everyday Reuse

Beyond celebrating the world's biggest football tournament, the bags were created as a sustainable alternative to single-use shopping bags.

Manufactured entirely in Guatemala by Ecoplanet, they feature:

• Durable, high-quality construction.
• Washable materials designed for repeated use.
• A lifespan of more than 200 uses under normal conditions.
• Custom designs that enhance both the shopping experience and brand visibility.

By encouraging consumers to reuse the bags instead of relying on single-use alternatives, the initiative also supports broader efforts to reduce environmental impact and promote more sustainable retail practices.

A Milestone for Guatemalan Manufacturing

For Ecoplanet, participating in an Officially Licensed FIFA World Cup 2026™ project represents more than manufacturing a product—it demonstrates how Guatemalan innovation and manufacturing expertise can contribute to globally recognized initiatives.

"When I founded Ecoplanet in 2015, I believed Guatemala could manufacture world-class sustainable products and compete on the global stage," said Eduardo Arathoon, founder and CEO of Ecoplanet. "Today, producing the Officially Licensed FIFA World Cup 2026™ reusable bags for Guatemala proves that vision has become a reality. This achievement belongs to our entire team, whose dedication and commitment made it possible to bring a proudly Guatemalan product to one of the world's most important sporting events."

Ecoplanet and GTA have collaborated for years on customized reusable bag programs, including children's coloring bags, seasonal collections and promotional campaigns designed to enhance the in-store shopping experience.

The new Officially Licensed FIFA World Cup 2026™ collection builds on that longstanding partnership while demonstrating how reusable packaging can combine functionality, sustainability and meaningful brand engagement.

Availability

The Officially Licensed FIFA World Cup 2026™ reusable bags are now available at Super del Barrio, Supermercados SUMA and Mi Super Fresh locations throughout Guatemala.

Consumers can choose from two exclusive designs while supplies last, taking home a reusable bag that combines quality, functionality and a lasting reminder of one of the world's most anticipated sporting events.